Follow these six steps to optimize images and increase your site’s visibility:
1. Filenaming – Often image file names aren’t given the attention they deserve. Instead of using generic naming conventions such as “image1.jpg” or“xzy123.gif,” make sure you include keywords or phrases that accuratelydescribe the image. Keep your customer’s terminology in mind instead ofjust choosing words for the search engines.
2. Alt tags– The standard meta tags on the site, like the keywords tag and descriptiontag, are widely used in standard SEO practices. The alt tag, though, issometimes left empty and forgotten as a way for categorizing and namingimages. This tag gives you one more valuable place for keywords that willhelp bring traffic into your web site. However, avoid overloading (aka,“stuffing”) tags with keywords/phrases. One short, descriptive phrase pertag is usually the best approach.
3.Surrounding text – While search engines are working to develop and integratenew technologies that will be able to recognize and identify images, mostengines still rely on the surrounding page text to determine what an imageis. In other words, the text closest to the image in the source code isthe signal that search engines use to determine the content of the image. Writing descriptive content about the image is not only good Web design, it’salso great for SEO.
4. Imageshare sites – Numerous sites, like Yahoo!’s Flickr, that allow you to upload,categorize, tag, and share photos and images, have popped up on the Web. This is a great channel to upload some site images and tag them withkeywords. This avenue is best for site photos that have a widerappeal/audience.
5. Limitnumber of images per page - To avoid search engine confusion, make sure allimages that are on the same page are related in content. (For example, if thepage is a product category page that contains images of shirts, make sure thereisn't an image of shoes mixed in). That way, the descriptive content thatyou’ve already written will relate to each image on that particular page.
6. Optimizepages containing images - In addition to optimizing the image itself (with filenaming and alt tag), make sure the page itself is optimized (page title, h1,keyword meta tag, and description meta tag) for a phrase that's an accurateclassification for the images it contains (sticking with the above example, thepage should be optimized for "men's shirts" if images are of thingslike "green XL men's shirt").
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